Growing up in Southern California, Ryen McPherson shot skateboard films and punk rock shows before dropping out of college to form his own activist art collective and creative agency in Las Vegas at the age of 19.

With his trademark style of guerrilla filmmaking, brazen conceptual pitches, and ability to turn creative campaigns into viral news stories, McPherson has since conceptualized and directed music videos, documentaries and commercials featuring some of the world’s biggest brands and artists. He has also continuously served as the Multicamera Livestream Broadcast Director for festivals such as Coachella, Lollapalooza, Austin City Limits, Warped Tour, and Outside Lands and toured the US and Europe for years with Grammy Award Winner, Billy Strings as his Creative and Livestream Director.

For Billy Strings’ 2024 Halloween show, McPherson wrote, casted and directed a 2-night musical stage adaptation of “O Brother Where Art Thou”, featuring Tim Blake Nelson and T Bone Burnett. The following year, he completed an epic 5-year project, “C.R.E.A.M.”, a modern-day film adaptation of Shakespeare’s “Romeo & Juliet” told entirely through lyrics sourced from over 700 Wu-Tang Clan songs.